It appears so. The compound annual growth rate in the market is predicted to be 7.5% in the next five years, a trend fueled by healthier lifestyles and increasing awareness of alcohol dangers.
Anecdotally, one regularly sees it referred to as “poison” online. And non-alcoholic beer tastes good. Where I live at least, it costs more than the alcohol version, which would presumably change as increased adoption adds efficiencies of scale.