Grognardia argues that nerd subcultures, which used to be hard to access, have been transformed into brands to be marketed and have thus lost their nerd appeal:

Nerd subcultures were once genuinely weird – offputting, insular, and proudly obscure. They were difficult to access and defiantly uncool and that very inaccessibility acted as a crucible, forging originality and independence. But the rise of the Internet, and especially social media. has flattened all subcultures.

He suggests a solution: Seek out content that isn’t optimized for algorithms and existing IP. More at grognardia.

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