What’s scarce now isn’t content or attention. Its coherence with context.
Customers, employees and investors are swimming in information but struggling to understand what it all means. When meaning breaks down, trust exits the building.
Hiring storytellers is a proxy move. It’s a signal that something feels disconnected, but leaders can’t quite articulate what it is.
— Read on martech.org/companies-arent-looking-for-storytellers-theyre-looking-for-meaning/
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